Website Promotion
LOCAL Internet Marketing – Your Website
You should definitely have access to a website that you are able change by yourself! It’s no longer acceptible to use a hard coded website for small business reasons. Webpages which do not change at some point, contain recent material and continue being relevant quickly sink in the search engine ranks. A small business really should take into consideration its internet site application as no more challenging to work with than Microsoft Office. There are excellent content management programs available on the market. A couple of the most well-liked include DotNetNuke which is a Microsoft backed content management system and WordPress, a popular blogging system that can be extremely effective as a small business web site. Regardless of which alternative you select, you must be able to add, modify, delete webpages and be able to add things to the menu on the site without coding.
First – KEYWORD RESEARCH
Presuming you are a traditional local company that would ordinarily use the yellow pages, the yellow page categories are a good start for locating keywords relative to your company. Once you have the overall business categories which you are convinced people might be typing into the the search engines, you can go to Google’s Free keyword tool and find an immense quantity of data for the keywords you’ve got and recommendations for others you may possibly not have thought about. Your initial keyword research is just to get an idea of exactly what the most common phrases are. As an example, you could represent an HVAC business.
Keywords could possibly include “air conditioner repair”, “furnace repair”, “heating system installment”…etc. Google will give you loads of information relative to the terms you’ll want to be making use of.
Next – LOCALIZE YOUR KEYWORDS
Upon having developed a list of keywords strongly related your small business, you’ll want to localize your list. There’s no sense in showing up in a search in Chicago if your business serves the Dayton marketplace. So as an example, in the event the general keyword is “plumber,” your localized keyword is “plumber dayton” or “plumber dayton ohio.”
Manage YOUR SITE – Helping the the major search engines find your website.
Important keywords need to show up first on the home page. Making a “quick links” area on the home page can be quite useful because it links the keywords to internal webpages within your website utilizing the keywords you are attempting to promote. This is particularly crucial.
Generate or change an inner page of your site to discuss the relevant key phrase. A page in your site should be dedicated to a single keyword subject! Too many internet sites try to cram way too many keywords into a single page.
This only confuses the search engines which are trying to figure out what your web page is about. Make it easy. If you have a content management system, adding and editing a web page should be as simple as 123. Use the keywords in context on both the home page and the inner page of your site and be sure that your inner page has a hyperlink from the home page.
Market your new content
Google LOVES content…certainly good content. The moment you have finished the improvements to your site, you should then market your site content by linking to it from other web resources. These inbound links need to use the keywords you’re promoting if possible. If not, the next best thing is a direct link to the home page and the inner page.
Backlinking is often the toughest aspect of website positioning. You will discover a number of ways to build links but our favorite is to write additional articles and publish them. By doing this, you get to have additional web content material that is very relevant to your site information leading to your site.
In addition: MAPS MAPS MAPS
It’s equally essential to be certain that you have modified your local listings in the major search engines including Google, Yahoo!, Bing, and also a handful of the maps sites.
Of these, Google Maps is the most important. If you’ve executed a local search lately you’ll see the local listings predominant in the search results. Don’t ignore this. Further, these results also are used widely in mobile phone applications. Try browsing for your business using the Google iPhone app if you have an iPhone and you’ll see what I mean.
Web exposure is an constant activity. The set it and forget it concept used to work but now, your site will get buried by savvy rivals. You don’t get the luxury of an alphabetical listing either. You have to work a little harder than your competition. With a web site that you can manage on your own and perhaps a little instruction, getting your internet site to show up for specified Google searches should be part of your daily or weekly routine.
Local Web Search Results is an Website Marketing Company located in Dayton Ohio focusing on LOCAL search engine results.. Check out their Results First program. You don’t show, you don’t pay! Local Online Web marketing Dayton Ohio.
This article courtesy of SiteProNews.com for MayonWebHosting Blog
Although it’s true that a constant stream of traffic is the lifeblood of a website, the quality of the traffic is far more important than the quantity. What you need are visitors specifically interested in your product or service — you need ‘targeted traffic’.
Continue reading about Website Traffic Is Not The Key To Success
Even the best-run business is guilty of starving the media of good usable content for use by the press. When you have a small team with enormous time constraints, the problem is even worse. Just how do you let the world know how good you are?
PR is an absolute boon for small businesses; it is much more effective than pure advertising and the big bonus is – it’s free! Free in terms of cost, but not in effort.
Developing a PR strategy takes time, effort, clarity of purpose, and an amount of doggedness on the part of the company, but for the majority of companies, time is a really precious commodity that is ‘best devoted to churning out the finished product, project or service.’
Most companies have newsworthy events, things that they could really bang the drum about – if only they had the time and the resources. Lately there has been a solution to this appearing on really well thought-out websites; the virtual Press Office.
What is a Virtual Press Office? The Virtual Press Office is a dedicated page or pages on your website, where you can place information about your organization or industry for use by journalists who may want to create stories, articles or features for their publications. These are also referred to as online media or press centers. In these dedicated areas you will find a host of useful background information about the company, including archived releases, fact sheets, case studies, contact details for the company spokesman, hi-resolution image downloads – in fact, anything that will make life easier for the journalist researching either your company or your industry in general.
While your website might already carry the information in its various pages, why not make life easier for the journalists or researchers by holding specific, relevant information on dedicated media pages?
How useful this actually might be was brought home to us when one of our clients, Drilcorp, a Specialist Drilling Contractor in the UK, suddenly found news articles appearing in one of their industry international journals.
It was obvious from the content that these articles had been lifted directly from their news pages and as their web development and online marketing team we realized the potential of having a dedicated area where the media could access and download relevant releases and high quality imagery relating to the news story of the day.
Plus, having a company spokesman’s details on the site also has the potential for additional expansion on the stories. In addition, lifting pictures from a website and then using them in print media produces really poor quality final images, so the benefit of having high-resolution images to accompany the articles is a much higher quality printed article; better for both the journalist and the source company.
To ensure that the news stories hit the right desks, we are also setting up an RSS feed for journos to subscribe to so that when we upload the news, it is pinged right to their RSS feeds.
If you are unfamiliar with RSS feeds, here is a brief overview of how they work: RSS stands for ‘Really Simple Syndication.’ It is a system that automatically ‘pulls’ web pages from a website and displays them on the RSS subscriber’s PC (or Mac!) desktop. It is like subscribing to receive information directly from a website – except, unlike a website which you have to visit, the information from the web page is delivered direct to you. And unlike emails, the recipient decides if they want to receive this information.
How to Develop an Effective Virtual Press Office
The key here is the acronym KISS. (Keep It Simple Stupid) – Put your most relevant and important content in this area, but don’t overload it with everything you have.
- Update it frequently and encourage further contact from the press.
- Always have a spokesman ready with a prepared statement that reflects company policy.
- Make sure that the spokesman is well briefed on what not to say as well as what to comment on.
- Put case studies and photography in here – you would be surprised at how much the press really love unique content, and on this note ensure that the photography is at or at least near to professional standard.
- If you find that you are answering the same question time and time again, compile these questions and answers into a FAQ section or even create your own mini ‘White Papers’ for use as reference documents by the press.
This will establish your reputation as the authority for the industry and your articles and opinions will be highly sought after.
- Request notification of any articles that may be published by the participating media; it is cheaper than using a ‘clipping service’ – a paid for service that searches for and collects media mentions about your organization and sends them to you.
As your website is often the first point of contact for your organization, it is worth investing the time to keep it as fresh as possible and as useful as possible. It will repay you many times over and really create a great relationship with the media.
James McRoy is an ebusiness consultant with the Images Group www.theimagesgroup.co.uk. The Images Group specialize in website optimization and profit extraction systems.
This article courtesy of SiteProNews.com for MayonWebHosting Blog
Continue reading about What Every Company Needs on Their Website
…devote part of your marketing efforts to developing entertaining, informative videos that can capture the imaginations of your target audience.
Continue reading about 5 Benefits of Viral Videos – Online Brand Management
RSS (real simple syndication) feeds provide online business owners, bloggers, and marketers the opportunity to connect with members of their target market in an ‘ongoing fashion’. While it is still essential for a website to feature valuable content which interests others to be successful, RSS has the ability for a site owner or blogger to send out notification of new content or promotions to interested subscribers. Thus, allowing them to stay in contact with previous visitors like never before.
Visitors who find a site or blog useful and entertaining could easily subscribe to the RSS feed and receive notification and have and easy access to any future site updates. This adds to an advantage of being able to keep in touch with past visitors, and in this way, would increase repeat business for a site. There are a couple other reasons why businesses are now embracing the use of RSS feeds:
1.Feeds increase your chances of others linking to your content, mentioning your site, and spreading your business around by word of mouth.
2. Having an RSS feed to your site aids in your ranking with search engines.
3. With RSS feeds, you could be able to get your content indexed with search engines much faster.
4. It is possible to attract traffic to your site which does not come from the search engines results pages, if you have RSS feeds installed on your site
5. Since your content is distributed to all subscribers, there are chances of your content catching on and “going viral” as it spreads from one person to another.
Search Engine Visibility 4 Steps to Success
When you have RSS feeds operating with multiple sites, you could essentially get free marketing and traffic for your business! Some websites which operate RSS feed directories receive thousands upon thousands of visits every single day.So, you are listed with them, you get to benefit from this tremendous business exposure. The result is a constant flow of traffic which you do not have to pay for!
Most people do not realize how powerful RSS feeds can be, and are not using this tool to its greatest ability. They use it to some minor extent, but they do not understand or know how to get the back links that they should be receiving from the usage of RSS feeds. Most, as well, do not understand that RSS feeds can improve their page ranking. All in all, if you could grasp the concept and understand the application of RSS feeds, you could take a huge leap ahead of all your competition!
If you want to see substantial increases of traffic to your site and watch your business explode, you really can’t afford to pass up on RSS feeds.
Louis Ng is a home-based Internet Business Specialist. If you are looking to start a successful online business and earn that extra income, you would want to start by downloading an exclusive free ebook created just for you. Please note that the free ebook is available for download for a time limited period only. So head down to >> www.homebizpassivewealth.com
This article courtesy of SiteProNews.com for MayonWebHosting Blog
Continue reading about Using RSS Feeds to Increase Website Traffic – Guaranteed Results!
