E-commerce
Video grabs people’s attention far more quickly and effectively than text, audio or photographs. Making a short video can capture a thousand words and pictures and helps to get across your personal brand and lifestyle.
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Don’t fall into the trap of using negative humor such as irony. Positive language makes prospective customers feel positive.
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What is Affiliate Marketing?
Will it lift your business to the next level? Or, is the Gold Rush over?
A wise man once said that the majority of people take their project to the point where it looks impossible and then give up. That is NOT the time to give up, because two more steps could see success!
You get up each morning – rush to your computer – you didn’t make any sales! Did you realise what a vast marketplace you were setting up your stall in and unless you tell them you’re open for business they won’t come?
Your web site looked great (if you had one) but did you, like me in my early days, advertise it in FFAs, Free lists and safe lists? If you did, you now realise these lists only contain others who want to sell what they’ve got and are not the slightest bit interested in your offer! Don’t fall for the “We’ll put your ad in front of 2,000,000 people”. So, what has all this got to do with the Power of Affiliate Marketing?
Are you creating your own Gold Rush? You’ve got a great product be it a hard product, a service or a digital product and you have a few visitors, and perhaps you’re making a few bob a month. If you add five or six Affiliate products allied to your own, to your site, what have you got? CHOICE. The number of visitors goes up because you’ve got links back to your site, which means the Search Engines favour you more.
Affiliate Programmes must be in line with your own product, but you’ll have a larger range to offer visitors. Imagine the ‘wants’ of those whom you are trying to interest – NOT the needs. People invariably buy what they want, not what they need.
Even if you haven’t got a product of your own, or even a website, you’ll make money with Affiliate Programmes. Solve people’s problems and you’re on to a winner.
Some of the highest paid net-workers don’t have a website or a product of their own, but they make a whole stack of money by offering the products of well known companies to a receptive audience. They’ve created their own Gold Rush via Affiliate Programmes.
What are you doing? Wondering “Where do I find such products?” Well, there are many sources of ‘product finders’, but you can do a lot worse than look at what Affiliate Programmes there are on Clickbank – some 10,600 products and sites!
But (and yes, I know you should never begin a sentence with a preposition) investigate thoroughly those programmes you think will make you money. Look for a programme that pays at least 50% commission and if you find one with a two-tier commission structure, well, that’s great because it means that you’ll get commission on sales made by affiliates that you introduce.
So, what are you looking for when you investigate? Look and see how many affiliates each company has. Don’t be put off by the fact that there are a lot. Its good. It means the product/s sell well. How much commission is paid out to affiliates? If you’ve got a Google toolbar (and if you haven’t, go to Google and download one – they’re free) you can find out a lot about companies by entering their name in the search box., and this will throw up a lot of information including how many backward links there are to that company. Important? I should think so, because search engines like backward links for high ranking.
Proper investigation will take a little time, but you’ll find out a lot about these companies. Can you see yourself making money with a product AFTER you’ve investigated the company. Is the product something people want – not need!
There is no doubt in my mind that Affiliate Programmes is the way to make considerable money on the net, multi income streams from 5/6 Affiliate Progs. Not just one cheque a month, but several.
Nevertheless, you can’t just become an Affiliate and expect the money to roll in. If that’s your thinking – get another job! But if you are prepared to put in the right effort and look to the future with confidence and determination, you’ll win.
Thomas Edison said – “What you are will show in what you do”
Advertising your programmes is easy, but that’s the subject of another article – “Don’t Pay for Advertising”. Finally, let me urge you here NOT to use FFAs, Safe lists and the like. They never worked for me and they won’t for you.
Note what I’ve said. These thoughts and pointers will take you where you want to go.
Tony Bryan.
Author Bio
Tony Bryan is a retired Bank Manager, and Finance Director, with a keen interest in golf, writing and helping others prosper. His own site has many affiliate programmes on it where you can see what he does, and other sites include health matters www.richesfromhome.com
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Affiliate programs are very popular on the internet. If you do not have your own product to sell and you want to have a shot at earning some money on the internet, then affiliate marketing is the way to go.
Webinars have become a low-cost way for people and companies to promote their products and services. I have certainly used them and attended many webinars on a variety of topics. However, I have noticed that many webinar organizers, hosts and panelists, create a variety of mistakes that reduce the effectiveness of their program.
1. Requiring too much information. I don’t mind giving my name, email address, and company name when registering for a webinar. However, I don’t like giving my address, telephone number, and five other details. I know that you want to collect data but the more information you ask for, the less likely I will register for your program.
2. Ask mandatory questions. Most technology allows the person hosting the webinar to ask registrants several questions when they register. However, making these questions mandatory can work against you, especially if the question is irrelevant. Many people will refuse to answer these questions and will chose NOT to register for the webinar. Carefully consider which questions should be mandatory.
3. Unfamiliar with the technology. A fatal mistake many people is to familiarize themselves with the webinar technology shortly before the program begins. I admit to include myself in this category. A few years ago I agreed to deliver a series of webinars for a client and unfortunately, my contact person was unfamiliar with the technology. As a result, we had several glitches and problems that reduced the overall effectiveness of the program.
4. Using a speaker phone. I recently attended a webinar and it appeared that one of the panelists spoke from a speaker phone or computer microphone. This created a vacant echo which became distracting whenever she spoke. It is critical that you have a good connection to the call and many companies suggest that you use a landline to ensure that you have a good connection with minimal interference.
5. Poor PowerPoint slides. Death by PowerPoint! My belief is that webinar slides should reinforce your key point, not make them. Too many people use too many bullet points or try to cram too much information on a single slide. Improve your effectiveness by creating a better PowerPoint show. Check out Slide Share for some great examples on how to create an effective presentation.
6. Taking too long to get into the program. I have attended countless webinars where the first five to seven minutes is absorbed by self-promotion, introduction of the presenter or guest expert, or information that was irrelevant to participants. Although sponsoring companies want adequate airtime, it is essential that you manage their expectations and keep the introduction brief and concise.
7. Too much promotion. Many of the webinars I have attended have been a thinly-disguised attempt at selling a product or service. I certainly understand the importance of generating sales but if your webinar is promoted or sold as an “educational” session and you spend most of your time talking about your product or company, I am going to quickly disengage.
8. Failure to deliver high-quality content. A webinar should deliver value for attendees. Unfortunately, too many programs give “here’s what you need to do” information without explaining how to actually apply the concepts. It is better to delve deep into a topic than offer three dozen ways to improve without providing substance.
9. Failure to deliver value. This ties in with the previous point. A successful webinar provides high value to the participants, regardless of the price point. Enough said.
10. The webinar is too long/short. The length of webinar is irrelevant. What’s important is the value that is delivered
during the program. You can’t stretch a short program into a long one and an intense, lengthy session cannot be condensed into a short webinar. Whether you are the host, organizer, or guest expert, make sure that you allot the appropriate amount of time for your particular program.
11. Not allowing questions. Many people who attend webinars have questions and they want to have the opportunity to ask them. Increase the value of your webinar by giving participants time to ask questions and allot time for these questions so that you don’t have to race through the last five of six minutes of your presentation.
Webinars can be an effective marketing vehicle and a great way to generate sales leads. Improve your results by avoiding these common webinar mistakes.
Get your FREE copy of 100 Ways to Increase Your Sales by subscribing to Kelley’s free newsletter, “59 Seconds to Sales Success” at .a href=”http://www.Fearless-Selling.ca”>www.Fearless-Selling.ca. Kelley Robertson conducts sales training programs and speaks on sales at conferences and meetings. Contact him at 905-633-7750 or Kelley@Fearless-Selling.ca>.
This article courtesy of SiteProNews.com for MayonWebHosting Blog
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